A first for Scottish Brewer with new 4-pack on shelf this week and a ‘random act of pintness’ lager giveaway!

Scotland’s No.1 premium lager, Innis & Gunn has secured a major listing with the UK’s second largest chain of supermarkets Sainsbury’s supporting this Scottish Brewer’s biggest launch of the year – a new 330ml lager bottle 4-pack hitting the shelves this week.

The new bottle pack is currently being rolled out across all Sainsbury’s Superstores as well as multiple Sainsbury’s Local shops throughout Scotland. Innis & Gunn has the best-selling 4 x 440ml and 10 x 440ml Lager can packs in the market and the new bottle pack launch has been introduced to meet the growing demand for the brand and larger pack sizes.

To support the launch, Innis & Gunn ran a ‘Random Acts of Pintness’ free lager drop to households and offices in Edinburgh and Glasgow city centres earlier this month. Commenting on the announcement, Innis & Gunn’s founder and master brewer Dougal Gunn Sharp, said:

“This is an exciting launch for us with Innis & Gunn’s award-winning Lager Beer now available in a pack of 4 x 330ml bottles for the first time ever. Our new listing with Sainsbury’s builds on our relationship further and reinforces our commitment to delivering Scotland’s premium lager in bottle and can formats. Other customers are due to follow including Asda and hopefully others too including Tesco, Morrison’s and Co-op.

“Ultimately, the choice of whether to drink beer from a bottle or can, is one of personal preference. But, with our new bottled lager launch and listing, we can now guarantee that even more of our consumers can enjoy Innis & Gunn Lager Beer in bottles and cans throughout Scotland.”

The new 4 x 330ml lager bottle pack is now on sale at a special introductory launch price of £4.74 in Sainsbury’s across Scotland.